Chennai:
Tata Motors is trying to grab a sizeable share in the
utility vehicles segment with the launch of sport utility vehicle Tata Safari
Storme.
Addressing
reporters after the launch of Tata Safari Storme, Tata Motors Limited head
utility vehicle product group Asesh Dhar and regional manager of Tamil Nadu,
Puducherry and Kerala Passenger Car Business Unit said that with the launch of
the vehicle Tata motors want a sizable share in the utility vehicle segement
which sell around 800-1,000 units a month.
The
vehicles are likely to be sold in 10 locations in city and its surrounding
areas.
The
vehicle, which was launched in north in the month of October 2012, is being
targeted at the younger customer segment who are waiting for more than a
regular sedan or a hatchback, said Menon.
Interestingly,
the launch of Tata Safari Storme also comes in the wake of the launch of
another sport utility vehicle Renault Duster. But Tata officials say Tata
Safari Storme is a all terrain vehicle and has been a iconic brand in Tamil Nadu.
“It is a refined beast delivering a performance of 0-100 km per hour in under
15 seconds and is fuel efficient one. The vehicle boasts of best in class
turning circle radius of 5.4 metres, making driving and manuevring in tight
confines absolutely easy,” says Dhar.
The
vehicle which comes with a warranty of three years or 100,000 km, whichever is
earlier, extendable up to four years or 150,000 km. The prices start from Rs
9.95 lakh (ex-showroom, Chennai). The range is available in four variants and
seven colours.
This comment has been removed by the author.
ReplyDelete