Chennai:
Nissan plans to capture 10 per cent of Indian car market
share with the launch of 10 more new models in the next three years. It is also planning to
launch a new entry level car under Datsun brand to tap the market of first time car
buyers.
Addressing a press conference here on Friday, chief
operating officer of Nissan Toshiyuki Shiga said that the
entry level car will be sold at a cost of R 4 lakh and the aim is
to attract those who want to buy their first car. Interestingly,
he denied that the car would be a cheap one but said that it would appeal to
the local market in India and Indonesia. “The aim is to get them familiarize
with Datsun and build a trust so that they will eventually graduate to buying
the global brands of Nissan,” he said.
Interestingly, Nissan is studying the distribution network
for this entry -level car for which it is planning additional investments in
India. But Shiga refused to divulge on the kind of investment the company will
be making.
Nissan is also planning to launch compact sports utility
vehicle besides fuel-efficient continuously variable transmission (CVT) Micra
and Sunny. Interestingly, this all comes in the wake of Nissan’s growth in
China being hit over China-Japan conflict over ownership of some Islands. But
Shiga is confident the issue will be resolved soon with the change in
leadership in Japan and China soon.
“We are targeting 10 per cent of Indian car market share by
2016 and has plans to increase our dealership from 95 to 300 in India,” he
said.
Interestingly, Nissan is also planning to expand its
capacity. Takayuki Ishida, managing director and chief executive officer at
Nissan Motor India said the company is studying options of setting up the
expansion plant in or outside Tamil Nadu.
Currently, the Franco-Japanese automotive joint venture
Renault Nissan Automotive India (RNAIPL) plant has a total capacity of 400,000
units on three shift basis and caters to the needs of Nissan and Renault.
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