Ranjeeth D Rathod, Managing Director of Super Chennai, A. Mohamed Ali, President of CREDAI Chennai and CK Kumaravel, Co- Founder of Naturals Salon (Left to Right)
Chennai has become the first Indian city to formally launch a citizen-led digital platform aimed at reimagining urban storytelling and civic identity. Branded Super Chennai, the initiative marks an ambitious pivot toward participatory city branding, blending community voices, real-time tech, and cultural memory into a single digital ecosystem.
The platform—envisioned not just as a website, but as a movement—is backed by CREDAI Chennai and co-developed by technologists, urbanists, entrepreneurs, artists, and engaged residents. Its goal: to position Chennai as a globally aware, culturally rooted, and future-ready metropolis.
“This is not just a tech platform,” said Ranjeeth D Rathod, Managing Director of Super Chennai. “It’s a tribute to our city—its spirit, its struggles, and its extraordinary potential. Super Chennai is where every resident can find themselves and feel proud of belonging here.”
First unveiled as a concept at the FAIRPRO 2025 real estate summit, where Chief Minister M.K. Stalin launched the project’s logo, the platform went live today with a public-facing digital presence that seeks to combine live updates, cultural narratives, and community-driven features.
One of its early technological collaborations underscores the platform’s global ambition: Super Chennai announced a partnership with Silicon Valley-based Pointcast, becoming the first city worldwide to adopt its “point-and-broadcast” platform. The system delivers bite-sized, location-aware information directly to users’ phones, allowing citizens to stay connected with hyperlocal developments in real time.
“Pointcast is our way of giving the city a heartbeat,” said Aditya Swaminathan, Brand Evangelist at Pointcast. “It’s Chennai speaking to its citizens, wherever they are.”
Alongside the launch, the initiative rolled out a civic honours programme titled Icon of the Month, aimed at spotlighting individuals driving inclusive growth and positive urban change. The inaugural award was conferred on C.K. Kumaravel, co-founder of Naturals Salon, for his contribution to women’s entrepreneurship.
“Chennai has shaped me, supported me, and inspired me,” said Kumaravel. “I’m proud to be part of this initiative that celebrates the city and its changemakers.”
CREDAI Chennai President A. Mohamed Ali framed the project as a natural extension of the city’s development ethos. “Chennai has always been a city of builders—of homes, institutions, and futures,” he said. “Super Chennai is the digital layer of that same spirit. It reflects what we stand for: pride, progress, and participation.”
To build momentum, the team behind Super Chennai is launching a national campaign to reposition the city as a destination to live, work, visit, invest, and innovate. Through a mix of digital outreach, media partnerships, and community events, the campaign will foreground the city’s unique blend of tradition and innovation—from temple corridors and tea shops to data centres and design studios.
In an era of branded cities and fragmented digital geographies, Super Chennai aims to function as an urban mirror—one that is inclusive, expressive, and defiantly local.