Chennai: Mahindra & Mahindra Ltd. (M&M), on Tuesday announced the launch of Verito Executive edition sedan, a premium offering targeted primarily at corporate executives, professionals and businessmen.
The Verito Executive edition has been competitively priced at Rs 7.75 lacs ex-showroom Delhi.
This special edition of the Verito has been launched in the exclusive Pearl White colour to add to the style quotient of this sedan. The Verito Executive edition sports premium interior & exterior features to convey its exclusivity. The interior is enhanced with premium Italian leather seating, adding to the rich and luxurious feel. This plush feel is further extended to the leather-wrapped steering wheel and matching door inserts. The Verito Executive edition also comes equipped with a state of the art touch screen navigation unit, which is always standing by to assist the driver so that he will never have to stop for directions again.
The entertainment system with integrated Bluetooth is another of the classy additions to this special edition. It is further equipped with alloy wheels, body decals and Executive edition badging, that add to the car’s exterior. To lend that stylish edge, blue vision headlamps have been added in the Verito Executive edition.
Speaking on the launch of the Verito Executive edition, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said, “The Verito Executive edition will add a premium and aspiration quotient to the sedan. Together with the proposition of space and mileage which the Verito is already known for, this new edition will provide premium interior and exterior features to our customers. The features of the Verito Executive edition have been carefully chosen to meet the increasing customer demand and aspiration for a stylish sedan. This will clearly take the Verito to the next level in terms of style, premiumness, convenience and comfort. The Verito Executive edition thus further elevates the status of the Verito Man.”
Shah further added, “The New Look Verito already offers class-leading space and comfort, excellent mileage, a high performance engine, and a solid build quality which handles Indian roads effortlessly. With the launch of the Executive edition in the New Year, customers can now opt for an even more premium offering at a very sensible price”
In addition to these exclusive features, the Verito Executive edition retains all the features of the New Look Verito, which was launched in July 2012. Widely acknowledged as a sensible man’s sedan with a whole host of features such as class-leading space, mileage, build quality and safety, this New Year all these benefits come gift wrapped in a premium package. The Verito, which has always been a sensible buy, has now moved a notch above to cater to customers with unique taste for a stylish sedan.
The Verito’s ‘Executive edition’ retains its core strength of the efficient Renault 1.5 L DCi diesel engine and Renault 1.6 L MPFi petrol engine, best in category body width and 510 litres of boot space. Verito also boasts of an ARAI certified fuel efficiency of 21.03 KMPL for Diesel engine. Further, the Executive edition is equipped with key safety features like Driver Airbag, ABS with EBD, Anti Theft Engine Immobiliser, Crumple Zones etc and is available in BS4 emission only.
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