Newest entry from the Mahindra stable all set to hit Indian
roads next month
Speaking on the ‘Verito Vibe’, Pravin Shah, Chief
Executive, Automotive Division, Mahindra & Mahindra Ltd, said “Customer
centric innovation has always been at the heart of any product development at
the Mahindra Group. The Verito Vibe marks our entry in the high volume sub 4
metre segment. While developing this product we have paid particular attention
to making this car look different and we are sure that it will appeal to
customers with its young and sporty looks and that too without compromising the
benefits which our existing Verito has to offer.”
Chennai: Mahindra & Mahindra Ltd. (M&M), India’s
leading SUV manufacturer, has announced that its new Sub 4 metre Verito will be
named the ‘Verito Vibe’. The much awaited launch of the ‘Verito Vibe’ is
scheduled next month.
The ‘Verito Vibe’ is indigenously designed and developed by
M&M and is smartly packaged in a sub-4 metre length on the proven Verito
platform.
The ‘Verito Vibe’ will be packaging the well acclaimed
strengths of class-leading space and comfort, robust build and the ever
reliable 1.5 Litre dCi Diesel Engine. The Verito Vibe will sport some first in
class styling elements in this younger and sportier avatar.
Mahindra has decided on
the name ‘Vibe’ for its newest offering, with the aim of conveying a
distinctive youthful and vibrant
imagery. ‘Vibe’ targets the socially aware, young consumer of today.
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