Jaipur:
Mahindra Two Wheelers, a part of the $16.2 billion Mahindra Group, on Monday formally
launched its all new Mahindra Centuro motorcycle in the premium end of the
highly competitive 100-110 cc segment. The new Centuro incorporates the
Mahindra brand DNA of performance, features and reliability.
The
introductory price of the Centuro will be Rs. 45,000 (ex-showroom New Delhi). As
a special one-time offer, the first 10,000 Centuro bookings will be at an
amazing price of Rs. 44,000 (ex showroom New Delhi.
Designed
entirely in-house at the world-class, state-of-the-art Mahindra Two Wheelers’
R&D Centre in Pune, the Centuro represents the company’s commitment to
emerge as a serious player in the Indian two wheeler market.
“The
new Mahindra Centuro is a class-defining product that aims to address the
inherent needs of the Indian consumer in the two wheeler segment. It has been
completely engineered around the consumer and his needs and is, in fact, a physical
manifestation of what we perceive as ‘Customer Inspired Technology’. The
Centuro is testimony to our determination to emerge as a serious player in the
high volume commuter segment and resonates with our presence in the highly
competitive Moto GP motorcycle racing championship,” said Anand Mahindra,
Chairman, Mahindra Group.
Speaking
on the launch, Anoop Mathur, President – Two Wheeler Sector and Member of the
Group Executive Board, Mahindra & Mahindra Ltd. said, “This stylish and
rugged machine boasts of several highly intelligent and innovative features,
several of which have never been seen in this segment before. The Centuro is
backed by strong customer centric R&D and world class manufacturing and is
the result of extensive, pan India consumer research, resulting in a product
that is unique, yet pertinent for our customers.”
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