Datsun GO to cost Rs 4 lakh
New Delhi: Datsun on Monday unveiled the first new Datsun
car for the 21st century. The all-new Datsun GO will be on sale in India early next
year.
The Datsun GO is the realization of the commitment made by
Nissan Motor in March 2012 to return the Datsun brand to the marketplace.
Datsun is the third brand for the Nissan Motor Company along with the company’s
Nissan and Infiniti brands. Datsun will play an important role in the Nissan
Power 88 mid-term business plan.
“This is an historic day for Nissan Motor Company and for
our customers and partners in some of the world’s fastest-growing markets. It’s also an exciting moment for many women
and men here in India who – today – come one step closer to realizing the dream
of purchasing a car,” said Carlos Ghosn, Nissan Motor President and CEO, when
unveiling the car.
The five-door, front-wheel drive hatchback will come with a
1.2 liter engine paired with a five-speed manual transmission that offers
optimal response time and agility in congested traffic.
With comparatively compact body dimensions (width – 1635mm;
height – 1485mm; length– 3785mm), the car is spacious inside thanks to a wide
stance and large wheelbase (2450mm), and offers ample headroom and an expanded
front seating configuration. It will be a reliable partner for families,
providing comfort to five occupants and agility in congested traffic.
For those customers never wanting to part with their
favorite music and pictures Datsun GO will offer a very practical solution –
Mobile Docking Station to connect with their smartphones.
Datsun GO is expected to be “a category up” in its price
range, attractively priced below INR 400,000.
This all-new car has been built to meet the needs of recent
rising group of optimistic customers in high-growth markets who seek better
value propositions. These are people who want transportation that supports
their everyday needs, but that also fulfills their dreams and ambitions for a
better tomorrow. They are literally “on the move.” They want to GO further, so
the name of the car reflects this aspiration.
The name of the new car is inspired by the first Datsun, the
DAT-GO, launched almost a century ago in Japan. Back then the cars brought
mobility to people who had never dreamed of car ownership before. The reignited
Datsun brand and the Datsun GO will bring a similar combination of aspiration
and trustworthiness.
Datsun GO is high-quality, stylish and modern, delivering an
engaging driving experience. The overall Datsun customer offer will include a
worry-free ownership experience, competitive total cost, accessible services,
with transparent pricing, and dealership proximity.
“When a customer buys his first new car in countries like
India, Indonesia, Russia and South Africa, first he dreams about it. To realize
the dream, customers need to have access, feel a sense of belonging towards the
Brand. Also, as this purchase will represent a significant part of their
disposal income, it is important for them to have full trust in the brand and
the product. So Dream, Access and Trust are key values for which the Datsun
brand stands now,” said Vincent Cobee, who leads Datsun.
Datsun models will be individually developed for different
markets, but the concept will follow a common inspiration. Datsun GO will be
the first of several Datsun models that will be launched later in 2014 in
Indonesia, Russia and South Africa.
While Nissan Motor’s Global design center in Japan was
responsible for the Datsun GO styling, R&D and engineering development for
the project were entrusted to local engineering resources and suppliers to
ensure the product would suit local market conditions, preferences, tastes and
needs, and would be accessible in terms of price and supply. The project
development was of course backed by the full assurance of the global Japanese
car manufacturer’s accumulated expertise and quality assurance.
Datsun GO will be produced at one of the newest
Renault-Nissan Alliance factories at Oragadam, in Chennai.
No comments:
Post a Comment