New inMobi tool facilitates easy app distribution across 130 Android app stores in just a few clicks

Chennai: InMobi, the world leader in mobile-first technology platforms and the largest independent mobile ad network, has announced the launch of App Publish, an Android app store distribution platform. The first-of-its-kind, free-to-use tool allows Android developers to publish their apps across global app stores in just a few clicks.

While app discovery on Google Play is a challenge for developers and users alike, alternative channels such as GetJar, Mobango, Slide Me and several third-party appstores based in China are estimated to drive billions of downloads every year. While these outside sources help developers reach millions of users in new markets, publishing to each app store independently presents several significant challenges, such as navigating complex international laws, various platforms’ widely varied aesthetic and informational requirements, difficulties tracking and reporting download and install figures and the challenges of collecting revenue from smaller or international platforms in a timely manner.

InMobi’s App Publish platform allows developers to avoid these and other pain points that come from deploying an Android app globally, using proven intelligent technology to reduce the cost and effort to submit to multiple app stores. In just a few clicks, developers can launch their apps in more than 130 global app stores —and manage their presence in each app store using a single dashboard. Payments and payouts are easy to collect, from a single reliable partner.

Girish Prabhu, Head of Product Management for Developer Platforms InMobi, says, “Paying for position and app discovery on Google Play is becoming increasingly expensive and ultra-competitive. The launch of App Publish serves to meet the mass desire from app developers to compete in multiple channels in a simple, profitable way. Early beta testers of App Publish have seen 30 per cent more downloads through these new app store channels.”

Matt Siedel from 5C-Basic GmbH & Co. KG, an early adopter of App Publish, comments: "As we’re a small, independent developer, App Publish enables us to reach out to users around the world. It helps us focus our energies on creating compelling applications rather than having to deal with complex app store submission requirements."

The launch of App Publish marks the successful integration of app distribution capabilities that InMobi gained through its acquisition of Metaflow Solutions—the experts in mobile app management and distribution solutions—in July 2012.