Friday, March 8, 2013

Vodafone launches Red Rickshaw Revolution

New Delhi: The Vodafone Foundation has announced the launch of ‘Red Rickshaw Revolution’, a unique initiative to celebrate the achievements of ordinary women accomplishing extraordinary feats across India. 
The key objective of this initiative is to spread awareness, garner support and raise funds for NGOs working to empower several other such women.
The ‘Red Rickshaw Revolution’ has three committed women, Laura Turkington, Director of the Vodafone Foundation in India, Carina Deegan, who supports the Foundation’s activities and Sunita Chaudhary, first female auto rickshaw driver in Delhi NCR, traverse a distance of over 1,500 km from New Delhi to Mumbai in a specially designed  red auto rickshaw, in nine days.
During this journey, the three women will engage and interact with inspirational women whose initiatives have positively impacted people’s lives and made a real difference within their communities.
The ‘Red Rickshaw Revolution’ will raise funds for 3 renowned NGOs- Apne Aap Women’s Collective (AAWC), Breakthrough and Corp India.  All funds generated will be used by these three NGOs for educating the underprivileged, provide sustainable livelihoods, and providing safety for women. The Vodafone Foundation has already committed a corpus to support this cause.
Donations can also be made online at http://samhita.org/redrickshaw or donations can be made by cheque in favour of Nadathur Trust. International donations can be made online at http://www.justgiving.com/redrickshawrevolution. Additionally, the Vodafone Foundation has started an ‘Angel Programme’ for corporates to participate in this campaign. Companies contributing INR 1 lakh or more to the ‘Red Rickshaw Revolution’ will be featured on the website.

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