Chennai:
Bigtree Entertainment Private Limited, the holding company
of India’s largest entertainment ticketing portal BookMyShow.com, has announced
the acquisition of Ticketgreen.com (the flagship brand of Ticketgreen Solutions
Pvt Ltd), a leading entertainment ticketing portal of South India.
The acquisition includes transfer of all key assets to
BookMyShow.com along with all the existing cinema partnerships under the
Ticketgreen brand.
Ticketgreen.com is amongst the top online entertainment
ticketing portals in South India. It offers a range of services like providing
comprehensive information and ticket booking facilities on various
entertainment options near you.
Ticketgreen.com enjoys a strong partnership with over 100
cinemas in South India and sells over one lakh tickets per month. With this
acquisition, BookMyShow.com aims to strengthen its presence in the South Indian
market. BookMyShow.com currently tickets for over 350 cinemas in more than 150
cities across India and manages more than 1000 events a year as exclusive
ticketing partners.
Speaking on the acquisition, Ashish Hemrajani, founder and
chief executive officer of BookMyShow.com said, “Acquiring Ticketgreen.com is a
part of our expansion strategy to grow our footprint in the South Indian
Market. This region being one of the most tech savvy markets in India, offers a
huge potential for e-commerce. The acquisition has strengthened our market
presence and provided the requisite local resources and talent pool to expand
our presence further into Tier II & Tier III cities in South India.”
Commenting on this development, Vetri Selvan and Nagaraj
Ruthirakotty, directors at Ticketgreen said, “Ticketgreen.com has experienced a
phenomenal growth in the past few years and holds a significant position in the
entertainment e-commerce industry in South-India. Bookmyshow.com is the largest
and most successful entertainment ticketing portal in India. With this
development, we hope to reach out to a larger online consumer base. The
combined forces of our talent pool, local knowledge, BookMyShow.com’s wide
reach and brand equity will help gain greater heights.”
BookMyShow.com will also work on renewing the technological
focus of the company (Ticketgreen) to improve its brand positioning in the
market. Future innovations and enhancements under the brand will be in line
with BookMyShow.com.
As part of this acquisition, the current employee base of
Ticketgreen will be folded into BookMyShow.com and will contribute towards
strengthening BookMyShow.com’s portfolio in South India.
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