Chennai:
Defiance Technologies, a Hinduja Group Company, has announced a partnership with Bridgeline Digital to bring the iAPPS, an integrated digital marketing platform to its customers.
Kumar Mallampalli, Vice-president and Head of Emerging Technologies and Enterprise Solutions Business at Defiance Technologies said, “As technology led marketing moves to the core of the enterprise, businesses expect more from their digital marketing assets. With the iAPPS platform, we bring next generation digital enablement for tighter customer connects across multiple channels."
"Businesses that depend on channel partners such as dealers and franchises can reap particularly rich benefits from iAPPS. They now have a world class tool to create superior customer engagement across hundreds of dealers and franchises backed by strong out-of-the-box personalization and content automation abilities. In other words, the entire brand management process gets significantly enhanced and becomes easy to manage and most importantly, cost-effective," her said.
He said the entire platform is cloud enabled and integrated with robust analytics.
“We’re very pleased to be able to offer iAPPS solutions to Defiance Technologies customers,” says Titas Gupta, Bridgeline Digital’s Vice President for APAC. “Bridgeline sees great growth opportunities in the APAC region and is excited to be able to partner with a player as strong as Defiance Technologies. We’re confident that we can replicate the success we’ve had with iAPPS in the North American market across AsiaPac”.
The iAPPS platform offers an integrated solution for content management, ecommerce, email marketing, web analytics and social channel engagement.
Unlike the traditional pigeonhole approach, this integration makes digital marketing operations easier to manage. iAPPS offers built-in personalization and targeting capabilities, and can be deployed faster to bring superior returns on investment.
Defiance Technologies, a Hinduja Group Company, has announced a partnership with Bridgeline Digital to bring the iAPPS, an integrated digital marketing platform to its customers.
Kumar Mallampalli, Vice-president and Head of Emerging Technologies and Enterprise Solutions Business at Defiance Technologies said, “As technology led marketing moves to the core of the enterprise, businesses expect more from their digital marketing assets. With the iAPPS platform, we bring next generation digital enablement for tighter customer connects across multiple channels."
"Businesses that depend on channel partners such as dealers and franchises can reap particularly rich benefits from iAPPS. They now have a world class tool to create superior customer engagement across hundreds of dealers and franchises backed by strong out-of-the-box personalization and content automation abilities. In other words, the entire brand management process gets significantly enhanced and becomes easy to manage and most importantly, cost-effective," her said.
He said the entire platform is cloud enabled and integrated with robust analytics.
“We’re very pleased to be able to offer iAPPS solutions to Defiance Technologies customers,” says Titas Gupta, Bridgeline Digital’s Vice President for APAC. “Bridgeline sees great growth opportunities in the APAC region and is excited to be able to partner with a player as strong as Defiance Technologies. We’re confident that we can replicate the success we’ve had with iAPPS in the North American market across AsiaPac”.
The iAPPS platform offers an integrated solution for content management, ecommerce, email marketing, web analytics and social channel engagement.
Unlike the traditional pigeonhole approach, this integration makes digital marketing operations easier to manage. iAPPS offers built-in personalization and targeting capabilities, and can be deployed faster to bring superior returns on investment.
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