Chennai: In a bid to increase its presence in
small towns (tier III & IV) Sun Direct, the leading DTH player will
be setting up customer experience outlets called ‘SUNSHINE’, a one stop
shop.
Here customers can buy new connections, ask for a product demo,
get a recharge for their connection or upgrade their packs. More
importantly the Sunshine outlet will act as a customer care and
servicing centre where existing subscribers can get their set top boxes
serviced as well as buy spares.
With
the increased focus on digitization this will be an important step to
engage directly with the customer, especially in small towns where a
physical storefront works to the customer’s advantage. Based on the
learning and feedback from this initiative, Sun Direct plans to scale up
these outlets to over 120 in other small towns across in South by this
year end. Store dimensions will vary between 150-300sq.ft depending on
the requirement, of the specific town.
Service facilities
will be available at these touch points by skilled technicians to
ensure quality servicing of their DTH equipment happens with minimum
down time.
On
the occasion of opening of the first Sunshine stores in Tamil Nadu and
Karnataka, Mahesh Kumar, MD, Sun Direct, said “‘SUNSHINE’ will offer
a great opportunity for customers and subscribers to avail first rate
service from Sun Direct. The Sunshine store will be a key movement in
making strong inroads into smaller towns where a multitude of services
and solutions can be offered under a single roof. We are
sure that this last mile customer touch point will be a game changer in
DTH adaption across small towns in India thereby ensuring a higher level
of customer satisfaction”.
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