Chennai:
American Express became the first payments provider in India to bring speed, simplicity and security in the hands of the country’s growing online shopping community by unveiling ezeClick, its one ID online payment solution.
ezeClick simplifies the checkout process by replacing the need to enter credit card details with just a single user ID.
A first of its kind solution, ezeClick addresses the time-consuming and frequently frustrating online payment experience that requires online shoppers to fill multiple fields of information, such as Card Number, Expiry Date, Security Code, before a transaction can be completed. American Express Cardmembers need to register just once, create their ezeClick ID and use it for all future online purchases across all participating merchants. Cardmembers can sync multiple American Express Cards to their ID and choose separate Cards for different transactions. In this whole process, no sensitive data is entered or stored at the merchant site.
Speaking on the occasion, Sanjay Rishi, President, American Express, India said, “ezeClick is a result of our focus on enhancing the online payment experience for our cardmembers and merchants. It is safe, simple and secure for users and requires them to enter minimal information. The average online transaction size of American Express Cardmembers is more than 3 times the size of other online transactions.
The power of their superior spend coupled with faster check outs and higher engagement means more business for merchants.”
Powering and securing this solution is American Express SafeKey which generates a One Time Password (OTP) on the cardmember’s mobile phone and e-mail in real time. The OTP is then entered by the customer to complete the transaction in a few seconds.
The American Express ezeClick solution is live across leading online merchants covering travel, retail, utilities, apparels and entertainment, e.g. MakeMytrip, Bookmyshow, Infibeam, Vodafone, Idea, Tata Sky, ebay and Spicejet amongst many others.
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