Vodafone unveils strategy to drive growth in wireline services

Chennai: Vodafone Business Services (VBS), the enterprise arm of Vodafone India, on Tuesday unveiled its strategy to drive growth through a strong foray in wireline services.

With the introduction of a suite of offerings for businesses, in the wireline space, VBS is all set to move beyond mobility solutions. VBS is targeting approximately 20 per cent of its enterprise revenue coming from wireline services over the next five years.

Vodafone, despite being the latest entrant in the wireline space, has with effective benchmarking deployed state-of-the-art tools and technologies to manage their offerings.

Vodafone’s wireline services are backed by a robust network infrastructure, comprising of 120,000 km of strong fibre backbone, over 350 PoPs across 130 cities and an ISO 27001 certified Network Operations Centre (NOC) for 24x7 performance management. This robust network provides enterprises high-speed and secure links between its offices across geographies (India and overseas) and respond to customers in the evolving paradigm of digital communication.

Speaking to the media, Naveen Chopra, Director - Vodafone Business Services said, “Having built a robust infrastructure over the last three years, we are now looking at wireline services as a key revenue driver for Vodafone Business Services. With our suite of offerings in this space, we are now a total communication services provider in the true sense. This is going to be one of our strategic priorities at VBS and we are expecting that it will contribute over 20 per cent towards our enterprise revenues over the next five years.”

The wireline services suite is a part of the total communication solutions, over and above the mobility and M2M services. This bouquet of integrated wireline services for businesses will ensure uninterrupted and secured communication and will especially empower Indian enterprises to keep pace with the evolution in digital communication.

Some of the key services offered by VBS under wireline umbrella include Private Leased Circuits (National and International), MPLS based Virtual Private Network (VPN), Internet Leased Lines, Office Wireline Voice, Toll Free Services, Audio and Video conferencing Services.