YOKOHAMA:
Datsun on
Monday revealed sketches giving a preview of the first new generation Datsun
car, which will be unveiled at a world premiere event in New Delhi on July 15 (http://www.datsun.com/).
The car
will be the first product aimed for the Indian market – and the first of the
future Datsun model line-up to be launched from 2014. The premiere event will
not only unveil the new model, but also introduce the Datsun brand whose return
to the market was announced in March 2012.
It marks a significant milestone and a new chapter in the
history of this legendary brand aimed for high-growth markets like India,
Indonesia and Russia in 2014 to be followed by South Africa later in the year.
Although
Datsun models will be individually developed for different markets, the concept
will follow a common inspiration. All future Datsun models will offer
up-and-coming customers in high-growth markets an engaging driving experience,
peace of mind ownership and accessibility at the right and transparent price
with a competitive Total Cost of Ownership. These product values will be
supported by Nissan Motor Company’s experience as a global car manufacturer and
technical expertise for local optimized solutions. The 21st
century Datsun will deliver a rewarding brand experience with no compromise in
terms of accessibility, reliability and durability – the values deep routed in
the Datsun heritage.
“Datsun
will bring competitive products and services, modern and aspirational, while at
the same time reassuring, providing superior value and specifically developed
for the emerging and ambitious new Middle Class in high-growth markets. The
Datsun cars will be locally developed with the support of Nissan Motor Company
engineers and stylists and will be locally produced”, said Vincent Cobee, Head
of Datsun.
Datsun is also launching a new website which
goes live on Monday. Brand and product information will be available
after July 15. 
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