Mumbai:
Play It Interactive, a mobile content platform designed
to engage sports fans in emerging markets, has announced the closing of their
oversubscribed funding round of $ 1.1 million USD.
This will enable the firm to deploy its mobile fan
engagement offering to media companies and sports brands in the Indian market
The firm plans to use the funds raised to establish a
presence In India to drive business and product development activities within
the region.
The Canadian start-up is opening up an Indian head office
which will be established in Mumbai, and will be recruiting local talent to
enhance and localize its product offering as well as manage local partnerships
“This round of financing will allow Play It to build on
opportunities in India and surrounding countries. We are excited about our
traction and early success in the Indian market,” says Cory Cleveland President
and Co-Founder of Play It Interactive, a start-up based in Canada.
“Play It is designed to engage a wide audience of sports
fans in India by enabling immersive experiences, that are accessible to mobile
subscribers at the lowest price point possible,” says Ray Newal, International
Head who has earlier founded Jigsee, a bandwidth efficient mobile streaming
platform for media companies in the Indian market.
Play It piloted its engagement platform via a Fantasy
Football app, to coincide with the FIFA World Cup, for an Indian audience.
“During the event Play It saw over 500,000 users, with an average user session
time of over 14 minutes. These early indications point to tremendous engagement
potential of our platform in the Indian market ,” adds Ray Newal.
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