Chennai:
In a bid to increase the trade between India and United
States, Microsoft is working with small and medium businesses in the city and
state to make them globally competitive by making them comply with new US laws
on information technology.
Prateek Mehta, Microsoft’s director of small medium business
and Anil Varghese, Microsoft’s regional director-south said that the focus is
now on creating awareness about the new US laws which has been backed by 39
states to prevent usage of illegal or stolen information technology by using
their existing state unfair competition laws.
“We have tied up with various chambers including
Indo-American Chamber of Commerce (IACC)n to create awareness about the law,”
Varghese said.
He said Microsoft will be offering free services under the
Software Asset Management (SAM) programme, which is a best practice
incorporating a set of proven processes and procedures for managing and
optimizing the organization's IT assets.
“We focused on Chennai as it is a big market for small and
medium businesses which does business with multiple manufacturing clusters,”
Varghese added.
“On a annual basis SAM programme has 1,000 plus customers of
which 30 per cent are from south,” said Varghese.
Earlier, addressing the event organized by IACC, US Consul
General Jennifer A McIntyre said United States wants to help India have a
strong system of intellectual property protection especially in information
technology. “As the US is the second largest exports market for Indian
manufacturers, it is important that Indian manufacturers consider aspects of
software compliance,” she added.
She said IPR enforcement strengthens the investment climate
to attract and retain innovative companies and creative artists that are the
engines of economic growth.
No comments:
Post a Comment