Chennai: Mahindra Powerol, a part of the USD 16.7 billion
Mahindra Group, announced the launch of its new diesel generator- Leaf DG in
Chennai.
The leaf shaped compact design of this generator breaks
away from the traditional box design and aims to make the product visually more
appealing, thus attracting more consumers.
As the name suggests, the Leaf Diesel generator set is
shaped like a leaf, the first of its kind in the industry and is available in
the range of 7.5 kVA, 10 kVA and 15 kVA. The product makes an entry into the
Chennai market to bridge the peak power deficit of 11.7pc in Tamil Nadu state.
Speaking on the launch, Ashok Sharma, Chief Executive,
AFS Strategy, Agri & Allied Businesses, Mahindra & Mahindra Ltd. said,
“Mahindra Powerol generators are known for their quality, superior performance,
and customer centricity. With the launch of this model, we are setting a new
benchmark in these areas. We are
transforming the diesel generator from a machine into a thing of beauty. The
new generator, in addition to easier use and better performance, is in line
with the taste and expectations of today’s smart and evolving customer.”
According to Palaniappan, Senior Vice President, and
Business Head Mahindra Powerol, Mahindra & Mahindra Ltd., “Our internal
study revealed that due to poor aesthetics, customers generally placed the
diesel generators at the back of their buildings or in the backyard. Hence,
considering these factors we decided to come up with a new design which would
encourage customers to proudly showcase their diesel generator in front of
their homes, buildings and outlets.”
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