New Delhi:
Tourism Australia, along with four Australian State and
Territory Tourism Organizations (STOs), have teamed up with Singapore Airlines
on a special promotional campaign giving flyers a chance to travel to
Australia, at all-inclusive, return economy class fares starting from Rs 58,000
onwards.
This tactical campaign featuring State and Territory
Tourism Organizations (STO) partners including Destination New South Wales,
Tourism and Events Queensland, Tourism Victoria and South Australian Tourism
Commission will be advertised across print, television, online and radio
mediums.
Singapore Airlines is a leading carrier for travel to
Australia from its network across India providing 120 weekly flights on the
India – Australia route. It enjoys the distinction of being the most preferred
carrier of Indians travelling to Australia with a market share of 31pc.
Bookings availing this special offer can be made from
eleven cities in India, namely Ahmedabad, Bengaluru, Chennai, Coimbatore,
Delhi, Hyderabad, Kochi, Kolkata, Mumbai, Thiruvananthapuram and Visakhapatnam
to the six major Australian cities of Adelaide, Brisbane, Darwin, Melbourne,
Perth and Sydney.
Tourism Australia has recently launched the latest phase
of its global promotional campaign. There’s nothing like Australia that
highlights some of Australia’s best tourism attractions, experiences and
products through consumer focused media activities.
India is currently Australia’s 10th largest inbound
tourism market. There were 16,300 visitors from India during November 2013,
bringing the total for the eleven months to November to 151,100, an increase of
10.5 per cent relative to the same period previous year. India is also the 11th
largest source market in terms of expenditure. For 12 months ending September
2013, Indian visitors contributed A$794million to Australia’s total
expenditure, with average expenditure for Indian visitors being A$4,987.
The all-inclusive, return Economy class fare starting
from Rs 58,000 onwards, offered by Singapore Airlines, is valid for a minimum
of two persons travelling together, and is on sale from January 15 to
February 28 for outbound travel from February 1 to September 30 in all cities except Bengaluru, where it is valid from March 1
to September 30.
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