Tata Teleservices plans to target rural TN

T

Chennai:

In a bid to consolidate its share in the Tamil Nadu market, Tata Teleservices is planning to target the rural market to become one the leading telecom providers in the state.

Adressing a press conference here, Rajan Gupta, chief operating officer Tata Teleservices, Tamil Nadu circle,   and Ravi Tenety, regional chief operating officer-South, Tata Docomo Enterprise Business, said that the company has 86 per cent coverage in Tamil Nadu.

“Our customer base has grown up in the Rs 12,000 cr telecom sector and we have 40 per cent gain from the rural sector,” Rajan Gupta said. Currently, the company has the largest network in the state having 11,500 towers.

Interestingly, Tata Docomo has launched two new products recently. These include SIP Trunk, first of its kind telephone service for enterprise India and the Cloud enabled Campaign Management Solution.

SIP trunk is a service that would let enterprises make full use of their installed IP-Private Branch exchanges (PBX) for telephone calls.  Ravi Tenety said the solution will help organizations to reduce their operational costs besides improving telephone communications.

SIP trunk allows an enterprise to subscribe from a minimum 20 voice channels to a maximum of 1500 channels on the same physical link.

Tata DoCoMo has also launched Cloud enabled Camapaign Management System thus making marketing campaigns having wider reach and higher frequency at affordable rates a reality.

Tenety said that this is an innovative mass communication platform over cloud that will allow enterprise to communicate to hundreds of customers instantly and simultaneously without investing in infrastructure.