Chennai: Mahindra Two Wheelers, a part of $16.7 billion
Mahindra Group, continued to grow its presence in the Indian two wheeler
segment in January 2014.
The company reported sales of 24990 units during the
month, a growth of 201 per cent, while domestic volume stood at 24703 units, a
growth of 221 pc, over the previous year.
Viren Popli, Executive Vice President, Mahindra Two Wheelers
said, “The Mahindra Centuro continues to grow its volumes and has over 100,000
happy customers across the country in the short period since launch. The newly
introduced Centuro N1 will help accelerate growth further. Unique patented
features such as flip key and anti theft, coupled with aspirational styling
make it the motorcycle choice. We have expanded production capacity
significantly to cut waiting periods to less than a week.
“Our sales and service network has grown to over 1000
touch points and we are adding 2 new outlets every day to ensure our customers
find us easily,” he said.
He added that Mahindra has also won several prestigious
awards that reflect growing consumer confidence in technological innovations, including the
Bloomberg TV India Autocar India Viewers’ Choice Bike of the Year Award, Bike
India Readers Choice Bike of the Year, “Bike of the Year" at the 2013
Vicky.in People's Choice Car and Bike Awards and the coveted Bike Maker of the
Year 2013 award from DNA” a clear validation of the Centuro’s success.
Designed entirely in-house at the company’s world-class,
state-of-the-art R&D Centre in Pune, the Mahindra Centuro N1 sports a host
of internationally patented category innovations and features which address
practical consumer needs that have never been seen before in motorcycles.
The Centuro N1 is powered by Mahindra’s indigenously
developed intelligent MCi-5 (Micro Chip ignited-5 curve) engine delivering a
power output of 8.5 BHP @ 7500 RPM and an astounding mileage of 85.4 kmpl
(ARAI). Mahindra Centuro N1 comes with internationally patented Anti Theft
Alarm with Engine Immobiliser. It also has a range of truly innovative features
like an encrypted Remote Flip Key, Find Me Lamps and Guide Lamps. All this
comes with a 5 year Warranty and at an attractive price of Rs. 45,700 (ESR
Delhi).
With the New Centuro N1, Mahindra Two Wheelers takes
another step forward in its journey towards becoming a full range player in the
Indian two wheeler market. The company’s ultimate goal is to offer a range of
mobility solutions that meet the diverse needs of all types of Indian two
wheeler buyers.
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