C Shivakumar
Chennai:
There is nothing to cheer about for Tasmac during this Lok Sabha elections as it will be losing an estimated Rs 200 crore worth of sales during the three dry days imposed by Election Commission prior to elections.
A senior Tasmac official told Express that this is the first time Election Commission has imposed a three day prohibition before start of the elections and it would definitely hit the sale of liquor and beer. Earlier, there was only two day prohibition by election commission.
He said each day Tasmac sells 1.5 lakh cases of liquor which is estimated to cost around Rs 65 crore. On an average the loss could be around Rs 200 crore.
Interestingly, anticipating three dry days there had been heavy rush at Tasmac shops on Monday. Talking about the sale of liqour on Monday, the official said that 4.11 lakh cases of liquor worth around Rs 175 crore was sold on a single day. “This is more than double the sale of liquor on an ordinary day,” a Tasmac employee day.
However, the senior official also said that liquor sales across the state during the elections has been low. “The sale is not good when compared to 2011 assembly elections or even the previous Lok Sabha elections,” he said.
The election has been subdued due to stringent election commission norms. “Each shop has a constable who ensures there are no bulk sales as a result the sale is regulated,” he said.
But then Tasmac sources say the sale of liquor picked up only this month due to delay in announcing the alliance. “The alliance was firmed up by the first week of April and the campaigning started gathering pace,” he said.
He also said that during the last assembly election, the circulation of money was more. However, during this election it has subsided due to stringent EC strictures not to do door to door canvassing
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