Chennai: Honda Motorcycle & Scooter
India has launched the all new Activa 125 - Honda’s first 125cc automatic
scooter for India.
The all new Activa 125, is specially
developed to retain both existing automatic scooter customers who want to
upgrade their ride and add new customers who now want much more from Honda.
Activa 125 comes in 4 stunning colors–
Pearl Sunbeam White, Midnight Blue Metallic, Asteroid Black Metallic and Force
Silver Metallic and is available for sale in two variants– Standard and Deluxe.
Activa 125 is priced at Rs. 55,679 for
Standard variant and Rs. 61,489 for the Deluxe variant (both prices
Ex-showroom, Chennai).
Talking about Honda’s strategic direction, Keita
Muramatsu - President & CEO, Honda Motorcycle & Scooter India said “The
automatic scooter segment’s contribution to overall two-wheeler sales in India
has grown exponentially from 16pc in 2009-10 to 24pc – indicating the growing
demand in this segment.
Propelled by new third plant near Bangalore,
Honda is all set to excite Customers with new products with speed. In this
background, Activa 125 is Honda’s next strategic step towards reinforcing its
market leadership and facilitating Indians to step up their daily ride for more
power.
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