Thursday, August 8, 2013

Thomas Cook India launches ‘Forex on Mobile’ Services

First non-banking company in India to offer
Foreign Exchange on a mobile platform
Mumbai: Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, launched its ‘Forex on Mobile’ service, offering a wide range of foreign exchange products and services at one’s fingertips, making it the first non-banking company in India to offer all customers the convenience and security of transacting foreign exchange via a smart phone.
Extensive consumer analysis and behavioral patterns have highlighted that Indians are increasingly using their mobile phones to multi-task while on the move, transforming the humble mobile phone into a critical work-cum-leisure device. And it is for today’s on-the-move customer, that Thomas Cook India’s ‘Forex on Mobile’ service was launched – empowering him with the convenience of transacting anytime, anywhere, via his phone. The in-built security features ensures that the all critical safety element is taken care of, a company release said.
Thomas Cook India’s Forex on Mobile service comes close on the heels of its Online Forex Store, Send Money Abroad service and its multicurrency Borderless Prepaid Card. A further addition to its innovative & pioneering foreign exchange portfolio, was the Company’s Forex-On-The-Go service, offering foreign exchange via call, SMS or a tweet, with the added convenience of home delivery.

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